How Google changes its search index
22 Nov 2016

How Google changes its search index

Mobile indexing much more important than web indexing? What? Yeah!

22 Nov 2016
  1. How does SEO work?
  2. What is a mobile-first index?
  3. Desktop vs. Mobile? Who is on first priority?
  4. Mobile first index – roll out?
  5. How to build Indexable Progressive Web Apps?
  6. What does all this mean to us?

#1 How do SEO works?

The search engine performs three basic tasks; examine contact (crawling), categorise each piece of content (indexing) and in the end decide which content is the most useful to searchers (ranking).

Crawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web and then providing answers to user queries, most frequently through lists of relevant pages that they’ve retrieved and ranked for relevancy.

Understanding how this process of SEO works can come really useful for your business as you try to climb higher in those important search results.

#2 What is a mobile-first index?

Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site. Before, Google did this on the desktop site.

#3 Desktop vs. Mobile – who is the first priority and why?

Like mention before, mobile indexing is becoming the first priority against desktop indexing, which means that content on the smartphone will be much more relevant than on desktop searching. Why? – Because of more and more statistic and analysts who say that most of the people coming to the internet to smartphones and that this number will actually not stop growing.

#4 Mobile first index – rollout

Mobile first indexing will be a worldwide rollout, it will not be attached to just one certain country or continent. Currently it is already here but just for some users and they are just testing but eventually it will be pushed more with time, like in Google blog is written: “we’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.”

#5 How to build Indexable Progressive Web Apps?

After knowing that Mobile Index gonna be first and Desktop indexing gonna be second priority to the SEO, then you definitely should make a good plan how to make your progressive web App or static website more indexable.

Here are few tips:

  • Make your content more indexable
  • Make clean URLs
  • Specify Canonical URLs
  • Design for Multiple Devices
  • Develop Iteratively
  • Use Progressive Enhancement
  • Test with Search Console
  • Annotate with Schema.org structured data
  • Annotate with Open Graph & Twitter Cards
  • Test with Multiple Browsers
  • Measure Page Load Performance

Also if you want to read more dos and don’ts about this tips click here.

#6 What does all this mean for us?

It can be a game changer in the case that you don’t have such a relevant content. Also if you wonder what if you don’t have any content on the mobile then SEO will rank and index based on the desktop content. In case that you have less content than on desktop then SEO will probably see it like this – less mobile content.

Resource
Building Indexable progressive Web Apps 

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