pratura – joined e-commerce force
05 Dec 2017

pratura – joined e-commerce force

05 Dec 2017

Impaddo and exinit form the joined force PRATURA

Impaddo d.o.o., since 2010 Expert in cross-platform Enterprise Application Development with its headquarter in Zadar, expands and forms a joined force together with the Online and Marketing Expert exinit GmbH & CO. KG, founded in 2004 with its headquarter in Hamburg. The two companies already realised several successful projects together and are bringing their partnership to a new level.

The two CEOs, Jan-Claas Glindemann (CEO of exinit) and Celia Grieme (CEO of Impaddo) made the strategic move and opened a new and specialized IT company in Zadar, where a new team of Magento and TYPO3 developers will be build up. The modern office space just a few meters away from the Church of Saint Donat, ca. 100 meters from the sea, provides enough space for a fast-evolving team of e-Commerce experts. Both, Jan-Claas Glindemann and Celia Grieme, are called as Executive Directors, while Celia Grieme will be managing the development team and Jan-Claas Glindemann will be managing the sales force.

Insight from exinit

The market leader Magento is the largest e-Commerce platform worldwide – flexible, secure and easily scalable. Over 200 solution partners, 250,000 international dealers and brands, as well as numerous industrial partners, are constantly developing the popular shop system. As experienced Meet Magento Silver partners, we know the system like the back of our hand and create tailor-made solutions for your online shop.


exinit is one of the agencies in Germany with the largest Magento experience since its introduction in 2008. The free-of-charge open-source software boasts an outstanding system that can be expanded extremely flexible. The smooth connection to TYPO3 websites is also a strong argument for Magento: It makes the work of a content team / editorial staff in the CMS much easier than other e-Commerce platforms would allow. And what applies to an open-source product such as TYPO3, also applies here: no royalties, no dependence on proprietary manufacturing technologies. With Impaddo as a strong innovative partner, and Pratura as new specialised and dedicated e-Commerce Team, we can concentrate our expertise and scale for the demanding and fast-growing market.

Insights from Impaddo

We are specialists in the implementation of cross-media solutions and attach great importance to Simplicity. Our many years of digital expertise supports our partners and customers in setting up and porting their infrastructure to the cloud and their services to digital channels, aiming for a forward-looking and efficient solution.
With the popularity of smartphones and tablets, the attractiveness of mobile marketing channels is growing steadily. Companies using this path enhance their brand image and are perceived as innovative and customer-oriented. This also counts for the e-Commerce Business, we will be working on new strategies for online shops and mobile payment services and plan to integrate them in the HighTech Resort here in Croatia, where consumers, customers and anyone with tech-affinity can be part of a new digital era experience.

Celia Grieme: I am very happy to bring a strong partnership with exinit to this region in Croatia. I feel strongly connected with exinit and Jan-Claas Glindemann, not only as I am born myself in Hamburg but because the last months of cooperation proofed a very similar mindset on Development Strategies, an aim for innovative projects and solutions, support of StartUps and a very familiar team-strength with experienced team members. With PRATURA we are providing a new and future-oriented IT company to Zadar and Croatia, which will be working side-by-side with the Impaddo Team.

If you are interested in joining the development team, apply here:

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